Social media was only considered a novelty as early as five years. Now, they are integrated in such a way that our lives are no longer a debatable topic. People have finally settled to the belief that social media does more good than harm. It helps keep tab on each other’s day to day lives. Apart from this, social media also serves as a resource to furnish information, political news, debates and acts as a great tool to reach out to a large audience. Social media is also deeply embedded into the lives of the teens who consider it a platform to tell stories, find jobs, share creations and chitchat with others. It clearly defies the conviction which goes as “social media is only meant for teenagers”. Sometimes people even manage social media to market their products as well as services and at times, even for personal branding.

The popularity surrounding social media has overtaken other activities on the internet. If you feel like connecting to a friend or want to share a picture, all you have to do is log on to Facebook or if you are up for some entertainment, you just change the sport to YouTube. Twitter on the other hand, will keep you updated with the latest happenings around the globe with its numerous tweets.

Smartphones and social media

Are social networking websites enough to distract us that they can now even be accessed through our smartphones? Studies from surveys reveal that the rising ubiquity of smartphones has incorporated social networks in our day to day lives. Most cell phone owners have access to a social website through their phone which they use for purposes like sharing photos, sharing locations, blogging, talking to friends and other social activities. It is in fact, a pretty clear picture of how people can just let go off their cell phones and the cliché that how addicted they are to their phones.

User loyalty towards social networking websites

Active usage management of social media

Here is a look at the recent statistics of the number of users still having an active account on various social networking websites. So let’s look at a few figures that keep these social media bubbling.

  1. Facebook

Data from a survey revealed that Facebook continues to rise in business within an annual turnover of billions. Facebook majorly grew due to its various ads and the number of mobile users which generate nearly 30% of its revenue.

  • 62% of the users are still actively connected through Facebook.
  • 38% however are not active on this platform.
  • Nearly 750 millions have started to access Facebook through their smartphones.


  1. Twitter

Twitter has emerged as one of the fastest growing social networking platforms only after Facebook. With its rising tweets, one gets to know about the ongoing happening of the world and how people have a take on it. However, the age demographics associated with Twitter is mostly from the age groups of 30-70 year olds.

  • Twitter has registered a total activity of 49% by its users who remain active on the website.
  • This is against 51% which shows the percentage of users inactive of the site.


  1. Google+

A social website like Google+ is still an underdog and quite underutilized. It is still emerging on the social platforms with its brand new features lined up to surprise the users.

  • Google+ is a step behind twitter and Facebook with only 44% active users.
  • The rest 56% remain inactive.


  1. Pinterest

Social sites like Pinterest are still a new product in the market which is trying its best to outshine the other social giants. Pinterest just like Instagram allows sharing of pictures and it surely an online temptation.

  • Pinterest is still many steps behind the major social websites with only 39% active users in its kitty.
  • The rest 61% have shown not much interest and thus remain inactive.


  1. LinkedIn

The largest business oriented social network has shown a tremendous growth but unfortunately not at the same pace as Facebook and Twitter.  People still prefer LinkedIn only for services like personal branding or business connections and not for other purposes.

  • The number of active users on LinkedIn is a mere 39%.
  • The remaining 61% don’t remain active on the site.





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