To those of us who have wished to run their businesses successfully, advancement towards social media plays a major role. Social media has been around us for more than a decade for corporations to realize that it’s not just a fad.
Whenever a company launches a product or a service, they come up with a guideline or a policy surrounding the product. They also try and develop a mechanism for their employees to relate to these guidelines and adhere to them. Many times, the company term this process as training. It basically refers to a transfer of knowledge or data about a particular topic.
The data from a recent study revealed that nearly 48% of the senior financial executives feel that social media has a long say in our future as most companies are looking for ways to incorporate them into their businesses. Nearly 53% of the executive also feel that use of social media is likely to increase by many folds in the near future.
Attacking the Social media beast
Hiring a social media consultant can be harsh on your pockets especially during times when people say “employees are brand”. Getting your entire workforce on board for a project might actually serve your purpose. However, not all employees are on the same stage as the other. Some lack the qualification, some knowledge and some interest. Also, if your employees fail to deliver or compromise on the services, it will lead to a direct impact on your company’s revenue and brand name.
Sometimes companies also feel that their workforce are the brand ambassadors of the company and would fetch them more clients or build strong networks than ever done by any social media.
Many budget companies don’t have the funds to invest in social media campaigns for marketing and advertisements. In such cases, marketing the goods through an employ profile would be the top most priority. To do so, training your employees to handle social media will make a lot of sense.
Determining the training process
The first step towards the training process would focus on separating your workforce into various groups. As mentioned earlier, not all of your employees have the required knowledge or interest to qualify as a social media consultant. To eliminate this difference and to make sure that they are trained equally and effectively, your group division should be based on their familiarity towards social web technology. The five of the groups that should be created and on what aspect they should focus has been mentioned below.
- The Digital native–
- This group should include employees working with social media on a day to basis and having high-tech digital knowledge.
- The training should be more off focusing on company’s social media goals and measuring returns than focusing on the use of technology.
- The Savvy technologists-
- This group includes employees who haven’t had a background in social media but have taught themselves about its use off lately.
- The training process mainly focuses on how you wish to connect the audience and which all social media platforms the company is willing to utilize.
- The Reluctant users-
- Those employees which haven’t yet incorporated social media into their lives yet they are familiar with them are included here.
- The training focuses on how they could teach tools that they are familiar with or work towards the less advanced ones.
- The Digital contrarian-
- It includes employees that feel that social media is a waste of time.
- Training for them is mainly on the use of social media to expand businesses.
- The Digital newbie-
- As the name suggests, includes people who are new to the world of social media.
- Educating them about the company’s goals is a part of the training process.
Personal use of social media
While buying a product, people connect not just with a company but with the people who sell them the product. In short, employees represent the brand. Thus, some companies have suggested using a personal media policy so as to keep their company’s reputation secluded. A few guidelines to it are.
- Mention when and when not an employee can speak on behalf of the company.
- No harassment will be tolerated.
- Employees’ are not allowed to share information regarding members, internal communication as well as performance data.
More than 76% companies don’t have a clearly defined policy for their company’s social media use. The best to keep a tab on such activities is to install a reputation monitoring software that looks after your brands reputation.