With social media fever already gripping the world, people have begun using social media not only as a platform to socialize, but also to expand their businesses or market a product. The social media demography essentially focuses on the infusion into our lives that almost anything and everything in this world has gone social.

Social media has successfully attracted networking aficionados ever since it started gaining popularity. Talking of social media, one cannot possibly resist mentioning social media giant Facebook, the brainchild of Mark Zuckerberg. With as many as 1 billion users connected through Facebook, it comes as no surprise to us that Facebook is already ruling the world of social media by retaining the first spot for the maximum number of active users globally. Zuckerberg’s Facebook is in fact, the most dominant social media platform in most of the countries, beating some of the famous country-based social media websites such as QZone, Zing, Mixi, Cloob, etc.

Social websites with maximum registered users globally

  • Facebook beat all as the website features the maximum users connected globally. The number is a whopping 650 billion plus users globally.
  • However, QZone comes next, beating all other social platforms as it is the largest social media platform in China with more than 450 million active users all over the globe.
  • This is followed by the likes of Twitter, MySpace, Orkut, Bebo, among others that have a total of 200, 125, 120 and 117 million users individually. Some of these social media platforms have even closed as of now.

17. Topography of social media expansion

The world map of social media

A recent survey was conducted regarding the utilization of social media in different parts of the world. Though, some thought that Facebook was a hit in every country of the world, however this is not completely true. Many regional social media websites beat Facebook in their mother country. A small picture of the demographic has been summarized below.

  • Although Facebook has been the most preferred choice of social media enthusiasts in countries like USA, Spain, Germany, UK and Egypt, yet there are certain social networking websites that have been launched locally and are swarming with users, relatively more than that of Facebook. Facebook also rules the Southeast Asian countries like India. Among others, South Africa and Australia have also registered the maximum number of Facebook users in their countries. For all of these countries, Facebook generated maximum number of traffic for its website. In countries like Japan and Russia, Facebook was however; the third most popular network for users.


  • Another social media giant which has paved its way beautifully is Twitter. Ever since it was launched few years ago, Twitter has grown by leaps and bounds. In most countries, Twitter came second in the race just after Facebook. A few of those countries were UK, Germany, Spain, USA, South Africa, Australia, Japan and Egypt. The number of Twitter users is a little less for India where it has managed to gain the third spot only after Facebook and Orkut.


  • Interestingly, China has shown a little deviation from the rest of countries. The most famous network in China was not Facebook or Twitter, but the regional or the country based networks that caught the attention of everyone. The most followed network in China according to the results is QZone, which is followed by Sina Weibo and Renren. Similarly, in a country like Russia, people preferred using their country based networks like VKontanke and Odnoklassiniki before Facebook.


  • For people who wished to invest their time towards business oriented websites, LinkedIn became their most visited network. It became the third most popular choice in countries like USA, UK, South Africa and Australia.


  • Orkut, whose charm faded away only after the launch of Facebook, was a preferred network in a few countries. Interestingly, it was one of the leading social networking platforms in Brazil and the second largest followers in India, only after Facebook.


  • In a technologically advanced country such as Japan, people preferred using their country-made Mixi over the likes of Facebook or Twitter. Quite a similar pattern was shown by Spain and Germany where their country based networks, Tuenti and Xing respectively managed to be the third most popular network in each of the countries.

Thus, the with the advent of a new age ruled by social media platforms, it has become much more easier for people from all corners of the world to stay connected with their family and friends no matter how far they are.

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