It’s no secret that social media has become an important part of any marketing strategy imaginable. It’s almost as if there is no point trying if you haven’t considered involving social media in your business strategy for increasing search engine rankings.

When you search for people online, it’s guaranteed that one of the results returned is going to be a social network, more or less it’s always going to be that way. You are searching for a business? Chances are that business has a page waiting for you to arrive on social media websites like LinkedIn and Google Plus.

Over the past couple of months, people have started discussing and verifying that in fact Facebook Likes, Twitter Followers, or Google +1’s do affect the ranking of a website. It means that search engines care for social media factors and take them very seriously to rank your business.

The most basic example would be in the form of a story you shared on Facebook. It’s an unique article you have written and you have just shared it on Facebook. Shortly after, you realize someone else has already made a similar article and has gotten over a 100 likes for his work. At this point it’s obvious that Google is going to consider the link with more likes to be of more importance, simply because it sees that people like that content and they are willing to share it with others.

There has been talk about how tweeting, liking and sharing content on social media sites reduces the time it takes for content to be indexed. A recent study explains that anything like a single tweet could reduce the indexing time by 99.9%.

With this in mind we can really see the break-trough here. Social media has changed the search engine optimization for the better, and it only makes sense. Although it’s easy for people who use blackhat methods to manipulate shares and likes, it’s not for long as such sites usually have poor content quality and are not in it for the long term.

The message to take away here is to invest time in social media, be social and share stories that are interesting. In the long term you can only benefit. Always think a couple of months ahead. Things change quickly and we need to stay up-to-date with what is going on.

In the meantime, you could do yourself a favor by installing a social network of your own on your WordPress installation. vBSocial is proud to support many webmasters that benefit from having a WordPress social network. You will find some really interesting features that will help enhance your business further.

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