At some point you realize that the old posts are not living up to their content, traffic seems at its lowest and there seems to be no way of bringing these posts back to life. Let me prove you wrong. Getting visitors to visit some of your older content is very easy and doesn’t require a lot of work.
Before you try any of these methods, you should consider checking these old posts for their quality and freshness of the content. Trying to promote old posts that have very low value to the user is not a smart idea. Make sure anything you are going to try and promote is going to bring value to the user.
4 Ways of Driving Visitors to Old Blog Posts
It’s not only about old posts, it’s about giving your users the best content you got.
For a start, it’s good to have a related post plugin. Related posts work their magic on all the content you got. After finishing reading an article, the visitor is given several more articles for reading that are related to the article they were already reading.
One of the popular WordPress plugins for displaying related posts is called Yet Another Related Posts Plugin (YARPP). It has been around for a long time and has a very large following. Download it here.
If you are running a blog that has at least 100+ articles on it, it’s worth considering doing a monthly roundup of your best content. You can use this as a tool to promote content across your site. This might seem a little difficult at first, but here are some tips to consider.
- Roundup a Subject
- Create an eBook
- Link to Others
If your blog is about WordPress plugins, you can then gather together a list of social network plugins, and link to all the content that talks about these plugins. You can also create an eBook of your old content and give it away to your readers. Considering including other bloggers in your roundups too, they might do the same thing.
Link Inside a New Post
The most efficient way of promoting old posts is trough giving them spotlight in your new posts. A simple “Read More: ” can have a huge impact on your older content. The same goes with highlighting words in your content and linking back to relevant articles on your site.
Tweet Old Posts
This is our last method for getting visitors to your old blog posts.
If you use Twitter a lot and have a decent amount of people following you it is worth considering the Tweet Old Posts plugin for WordPress. It does exactly what it says. It will grab your old content and tweet it to your Twitter account, making it more visible to your readers. It comes with a lot of options like:
- Tweet New/Old Posts
- Choose Time Between Tweets
- Exclude Categories
and many more. Get this plugin here.
Hopefully you found some of these methods useful and practical enough to utilize them.