When the likes of Mr. Zuckerberg and Mr. Dorsey first came up with their world-shrinking applications, little did they realize that one day their creations would end up influencing the setting-up of a nation’s government! Today, the social media has come a long way from providing people a platform to connect and share their life’s experiences, with various political parties, NGO’s and business giants exploiting its recent and immense popularity. Social media for business is a very handy tool that has catapulted companies to dazzling heights. But then again, gaining that kind of popularity is not as simple as just starting a page and sitting back. There are several tips, which if followed can increase if not ensure, the chances of you becoming the next Mr. Mark Zuckerberg or Mr. Dorsey. At the outset, one must have a plan. Lay down measurable goals in accordance with your business strategies. Create a simple page, reflecting your business ethics while emphasizing on the products or services you offer. Keeping the content apt, to the point, and brief will help capture the reader’s attention.
Post creating your page, comes the time to focus on spreading the disease, or making it ‘viral’! Pick your target audience keeping in mind the quality of your service or product in comparison to the market. Building a strong network ensures maximum outreach and hence enhanced growth. However, building a strong network depends strongly on the social behaviour of a person. Being socially active and staying out of controversies will help one remain a good social citizen. Often most social media pages gain quite the popularity at their conception, but fail to carry on that momentum all the way to the top. This requires the page developers to be consistent as well as engaging. Communicating regularly with your network shows promptness and efficiency, which is what a customer searches for in dealing with any company. Keeping the messages on target and sticking with business related messages only is often the safest bet. Last but not least, we must not forget that every business thrives on customer feedback. Hence, it is immensely important to hear what your network echoes back. Picking up opinions will only a help any business grow and mature.
Common mistakes by businesses
1. Most businesses spend too much of their time on sites they enjoy without evaluating whether that site if the effective choice of site for you. Every business needs to carefully measure the advantages and disadvantages of every site that they invest time and money in as it is not always the looks and popularity that matters. Investment of time is a key factor and cannot be taken in a light manner.
2. Several businesses go online to search or invest in sites and social media tools but easily get distracted by the trending and interesting posts, leaving them behind on their schedule.
3. Some companies are unable to recognize when it is time to outsource or delegate their social media responsibilities to a consultant or agency which knows how to handle these tools better and use the platform of social media to build your brand name in a better and more proficient fashion.
4. There is no point starting blogs regarding your brand and organization on sites like Facebook, Twitter, LinkedIn, etc., if one doesn’t keep a check on the number of page views, followers and likes. The content on such pages and blogs needs to be updated regularly to maintain your pool of customers and add new fishes to this consumer pool. Consistency in fresh content matters a lot as it attracts new audiences and targets your main audience.
5. Social Media is not only about selling your products and services over the internet to a wide range of people, but it’s the entire process of building and maintaining conversations with your client and consumer database in order to build trust, quality and endurance of your relationship and henceforth your brand. When businesses use this platform just for the motive of profit they usually forget that these social media tools enable them to converse with their consumers and competitors and thus continuously help them make their brand better in the market.