They say that Facebook is for connecting with the people with whom you went to school with whereas Twitter is for people you wished you had go to school with. As multi-purpose as Facebook is, it allows users to chat, post photos and notes, share links and play games, while Twitter is built around the posting of short 140 character messages, or “tweets.” And as all would agree, they are the two most popular social networking sites as of 2014.
Facebook founder & CEO Mark Zuckerberg says that Facebook’s grand vision is “connecting everyone & improving the world through sharing.” CEO Dick Costolo of Twitter also talks a lot about how he sees the SNS as “the global town square.” On Twitter’s website, their mission states, “to give everyone the power to create and share ideas and information instantly, without barriers.”
Facebook permits useful targeting with a variety of expressed and implied interests available for targeting its users, and it has worked hard to improve its ad platform since its IPO in 2012.
Twitter, on the other hand, offers an assortment of “Promoted” products—Tweets, Accounts, and Trends—and worked hard at improving its self-serve platform in the year prior to its broad soaring in April 2013.
Since nearly half of American adults regularly use social networking sites, giant corporations as well as small business alike tweet and Facebook from time to time to share their latest. Both connection and information play beneficial roles, but over time, depending on the focus of our lives, we ultimately favor one over the other in deciding where to focus our social attention.
The User Distribution
Facebook has 1.23 billion active users compared to Twitter’s 232 million – which is over five times more. The fastest growing demography in Facebook is 54-66 years right now, as for teenagers the prospect of their parents finding out their online social life is sort of a risk to Facebook’s cool factor.
Twitter was founded on March 21st 2006 by Jack Dorsey and launched on July 5th 2006. Even though Twitter tends to hide its number of users, survey shows it had explosive growth between 2009 and 2011.
Statistics say that 26% of the Twitter users range from 18-22 years of age, 34% consists of the 23-35 year olds, 24% are 36-49 year olds, 13% are 50-65 years old while the rest fall under the 4% users.
Moving on to Facebook, 16% users r teenagers and young adults, 33% are the 23-35 year olds, 25% are the middle age users, 19% are the 50-65 year olds, and the rest are the remaining 6%.
Female users take the lead user in both, 52% in twitter and 54% in Facebook.
The Education Distribution
Twitter is rumored to have come during the Arab Spring and Occupy Wall Street movements of 2011, when protesters in the Middle East used it to share their movements and organize mass demonstrations. Even when the internet was blocked, they could tweet through SMS. So it puts regular citizens on the front-line of journalism.
Jayson Demers wrote in The Huffington Post, “It’s become a scrapbooking site, where people archive important moments in their lives (Facebook). Twitter focuses on speeding things up, often becoming a source.”
Here is a detail on what educated users actually follow up the Twitter and Facebook updates:
In Twitter-6% are mostly less than high school, 16% graduate school, 18% hold bachelor’s degree, 21% are high school kids and 39% are mostly professionals.
As for Facebook the statistics are almost similar with more percentage of high school students (26%).
It has been reported that an astounding 80% users rely on Facebook to connect to brands. While only 26% follow at least a single brand on Twitter.
As for brand loyalty, 43.5% of users follow Twitter for their exclusive offers and deals while the percentage is 36.9 in Facebook for the same.
37% users on Twitter agree to use the SNS to purchase online, while 17% agree to use Facebook to drive purchasing among users. Rest use email or just simply disagree to use the SNSs to drive purchase.
Honestly, at the moment it probably means that many of us will continue to use a gadget of apps and social platforms. And as the most potential apps are acquired by the bigger online social media platforms, that gadget will consolidate over time.
Overall, who gets our social attention comes down to what we value the most – connection or information? The ideal social network might achieve a way to be excellent at both. In the information and entertainment bucket, Twitter is better than anyone, and it is believed that it will continue to have an important role to play. Yet, as it expands its role in the social media world, Facebook looks like a much better set to remain our dominant friend.