With the dawn of the internet age, almost everyone has signed up online to connect with each other as well as to socialize with new people. Facebook, with their motto of Connecting People everywhere, has brought the world closer and made social networking as the most facile task. Recent numbers show that Facebook has over 845 million active users and the age breakdown for these users varies significantly based on the country. That is but an obvious output to the various technological advances in different countries and also how the countries accept these social networking sites. The average age of the Facebook users in U.S.A was found to be 40.5 years while it was 29 years in the country of Lebanon.
One might wonder, what does this have to do with my investment in social media and my organization? The answer is quite simple. The first principle of using Social media tools is targeting your audience, what better way is there to do the same when Facebook does that for you via age and other user profiles. Age being a key factor can be used to a company’s marketing advantage over the virtual world or in the personal level. Knowing the average age group of your audience pool will not only help you manage your current consumers better, but will also help you keep in touch with their requirements and demands from time to time from your brand or organization.
Facebook has a wide variety of users all aging from the tender age of 8 to the old age of 80. Current statistics show that the number of teen users on Facebook has dropped by a huge amount in the past few years and the number of users in the age group of 20-26 has increased substantially. Businesses can now target specific age groups to market their products and services and also come up with new inventions and inventories which are age specific. This not only helps them expand their product range but also their consumer pool. Facebook has enabled several organizations to reach out to their audience and keep in touch with them on a more personal level that helps them improve their brand quality.
This not only enables the users and the consumers to cite out their issues with the products and services that are being offered by one’s organization, but also gives them the opportunity to spread the brand. One might say, there is no such thing as bad publicity thanks to the development of Social media tools like Facebook, as even when a company or firm gets bad reviews from their consumers on these social networking sites, the world is only getting more aware of their brand. Every brand is looking for ways to build itself on a global level and Facebook is helping these companies become more and more available to all. Facebook helps these organisations to form a deeper connection with their consumers and this result in increasing their yearly revenue and the main aim of every business organization is to keep their current line of customers satisfied and happy so that they can put out a good word for their brand, out in the world. Thus begins the never ending ripple effect of attaining new customers while keeping the current customers central and strong.
Facebook has initiated a very strong chain reaction, with the primary customers being the central ingredients to it. It has also enabled small businesses to grow into larger and more versatile forms by using the age demographics on Facebook and then targeting their audience. Multinationals have also benefitted from the same by working on their down-comings and providing better services and features to their current as well as new customers. Interacting with different age groups also helps the companies to figure out their varied interests and work on products which are based on those interests. This is also an efficient marketing technique as one can identify which age group likes or prefers what product and service. The diverse age groups found on Facebook has certainly made the organizational world to evolve into a more sophisticated and functional one.