Link Building with Expired Domains: How to

[daveaite]

There are lots of auction places but starting at Godaddy (or your own registrar if they have a domain auction) is best.

Places like pool.com, snapnames.com, deleteddomains.com, expireddomains.com, wehavethem.com, etc. are in the business of making money on expired domains – they tend to cost you more but you get privileges that you don’t get in public auctions. Additionally, most private auction that have expired domains that were previously promoted online – are likely well beyond your budget (tending to start at $1,000 and upwards a million for brand value).

The greatest reason your want to start at your local registrar you really need to match-up with low end sellers.

Godaddy.com is a "low end seller" -- they only want to make a few bucks on top of old customer’s domain renewal fees and don't care about PageRank-- They "MUST SELL" and these tend to be denoted by "BUY NOW"!

These are the one you don't need to bid against others.

Buying domains isn’t without the need to do research so you don’t pick up a dud. While I have lots of specialty tools for this I needed to develop a solution that included mostly “freebie tools” or tools already on most computers for other purposes (these will be pointed out as we go along)

While I hate to say this, “PageRank without relevance is enormously valuable”. PageRank doesn’t directly make a difference in ordered ranks but it does make a difference to the number of internal pages linking to rankable pages and that “indirectly makes PageRank invaluable to ranks”.

You mainpage doesn’t need to be P4 – PR10 your deep pages that have viable ranking terms need to be PR3 or more (PR2 you can get away with it).

Tips
By purchasing a domain you are not only getting the link juice from the home page, but also any other page with incoming alinks.

Check both no-www & www for backlinks... if the site had a 301 force it will show on one but not the other.

Uses of auctioning and backordering

• A backorder subscription runs about $18 - $20 (at GoDaddy) and allows GoDaddy to grab a domain on your behalf (usually from another registrar)
• You can aquire a few PR4 domain and a couple PR5 this way where the auctions start at about $50 and easily run $200-$300.
• The moment the domain become available (usually 1:30pm EST) GoDaddy will attempt to capture it... if it does you got the domain for about $10 + registration fee.

Becareful of these things

• Ghosting... DNS edited to a popular domain and once backlink and PageRank of that domain is super-imposed - placed in auction (usually under BUY NOW! to unaware and less knowledgeable newbies

How to avoid Ghosting:

• Ensure:
  • Backlinks make sense for the domain (if a wedding domain and Google appears to be all over the descriptions it a good warning)
  • Anchors on backlink page matches up with url code. e.g. The PR5 domain is goodsafetytips.com the auctioning domain that redirect to the PR5 is goodsafetytip.com (no "s"). Search code using the 'find' feature and the exact domain being auctioned (without www.). Another trick the auctioning domain extension is different.
  • Watch out for domain with only a single backlink domain or sitewide links from a single (or very few domains)... the owner auctioning can easily remove links from his own network - much hard to do this from other people's links.
  • With the previous - consider the likelihood of the links remaining after sale. I'll gladly risk money on a gov or edu link simply because these links are normally added for non-commercial reasons and therefore there is 'usually limited emphasis on website maintainance. On the other hand be wiery of directory links - that run auto-link checkers weekly or monthly - you can be sure a redirect will be detected and likely a deletion immediately after.
  
  Tag-Team Bidders - competing bidder that have an invested interest to get you to bid higher. Hard to detect but can be curbed by not bidding until the last 2 minutes. An auction will never expire so long as bidders are bidding -- the auction will be prepetually extended by 2 minutes (5 minutes in some auctions) after the last bid. Additionally, pre-determine what your maximum bid will be before calling it a halt and bid it in the last 2 minutes... your bid will only go $5 more than the highest current bid and by doing this -- tag-teams don't know if their partner is the bid or not.
  

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[nikitalafemme]

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[rick.flair]

Yes most domain registrars charge an extra fee for renewing a domain name after it has expired but is still in the redemption period. It is like with many things pay your bill on time or pay a late fee. It is still better to pay the $80 during the redemption period than what the price goes to after the redemption period. Many expired domains are bough up by third parties....

[rick.flair]

If you try to acquire inbound links by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Link farms are sites where you can instantly exchange links with all the sites listed in that directory.

[Rick John]

Link farms are sites where you can instantly exchange links with all the sites listed in that directory.

[Rick John]

Yes most domain registrars charge an extra fee for renewing a domain name after it has expired but is still in the redemption period. It is like with many things pay your bill on time or pay a late fee. It is still better to pay the $80 during the redemption period than what the price goes to after the redemption period. Many expired domains are bough up by third parties....